9/2/10 Sorrenti

Mario Sorrenti – (Italian Fashion Photogapher)

“How did the iconic Calvin Klein image of Kate Moss naked on the sofa come about?”

- “ That was a long time ago, fashion was much freer then. These days everyone from the art director to the marketing people get involved. They tell you ‘do it like this. Its got to be soft, its got to be light, its got to be sensual, its got to be clean….’ Some art directors these days even compose and Photoshop the layout, you almost don’t even need to take the picture. Often I think, what do you need me for?”